I’m Amy Wurster, the founder of Poppy Belle Event & Floral Design, serving Durham, NC, and beyond. First & Foremost, I’m a mom. My business is named after my girls – their nicknames are Poppy and Belle. Together they are everything.

I’ve worked in a variety of fields prior to floral design. I had a “corporate career” in software sales engineering. Along the way, I dabbled in interior design by gutting, renovating, and selling two unique homes that both set records in their respective areas. I also owned a custom jewelry business, specializing in designing wire jewelry.

I began part-time in the wedding industry designing handmade stationery. I then became a wedding planner in 2004 under the name Knots ‘N Such. In 2014, I began focusing on the business full time. Shortly after, I “accidentally” found my passion for floral design. Since then…

I’ve invested heavily to gain hands-on experience and “book” knowledge. I’ve taken classes under well-known designers such Holly Chapple, Susan McLeary, Hitomi Gilliam, Ariel Dearie, Mikey Putnam, Naomi Demana, Kelly Perry, and many designers who are members of the NC State Florists Association (NCSFA) and the American Institute of Floral Design (AIFD). I’ve taken all I’ve learned and molded it into my own unique style, which I hope you’ll enjoy seeing. Check out my gallery here.

P.S. Photo credits: Poppy & Belle by Kevin of RTP.Studio and Amy by Heather Payne Photography